Unwanted Apple advertising: Push notification annoys iPhone users in the USA

How much advertising in an operating system does users accept? Apple seems to be exploring this question: With a push message from the pre-installed wallet app, the group has advertised several in-house products-and has brought an unusually large number of criticism. When buying cinema tickets for Apple’s Formula 1 cinema film, according to the advertising instruction, there is a discount if Apple Pay is used-the ticket provider Fandango. This message appeared on barrages and in the wallet app on iPhones of users with US Apple accounts. How many such communications ultimately delivered to its own devices remains unclear.

Advertising as a push message

On social media and Forums like Reddit were not enthusiastic about the news: the reactions range from a simple “How do I switch off this garbage?” Up to angered comments that you already pay more for Apple products and therefore also expect to stay undisturbed by advertising. In particular, it is criticized that Apple uses the wallet app for this, in which users usually do not turn off the messages-after all, they otherwise inform about purchases or debit.

Third developers’ iOS apps were originally prohibited from delivering advertising via Apple’s push intelligence service. In practice, however, not every app provider has adhered to this. In the meantime, Apple has weakened the ban: Push advertising has been permitted since then if users have “explicitly consented”. Where and in what form iPhone customers also approved the receipt of Apple Pay advertising remains unclear.

F1 film has top priority at Apple

The Formula 1 film is currently being pushed on all channels: from the keynote of the WWDC developer conference to Apple cards: In the previously advertising-free map service, the company around the Circuit de Monaco has placed large digital advertising signs, which also refer to the film. The group has been applying its own products for a long time in its operating systems and apps, including its own streaming services or additional insurance for devices.