Threads and X stand in front of a head-to-head race

Between threads and x there could be a head-to-head race shortly, who of both short message services has the most active users every day. According to the surveys of the market analysis company Simillarweb, Threads from Meta now record 115.1 million daily active users and wax by 127.8 percent every year. This is reported by the US tech news page Techcrunch. X, however, shrank by 15.2 percent to 132 million daily active users in the same period.

In addition to the relevance as a platform for politics, business and society, the development of X owners Elon Musk should be in pain, especially with a view to marketing advertising spaces. However, a consolation is that the former Twitter remains undisputed worldwide when using the web. Here Threads only reaches 6.9 million daily visits, while X comes to 145.8 million.

Small networks far off

Another knowledge that can be drawn from the statistics is that smaller competitors have no chance against the two big ones. Bluesky was able to increase its mobile app use by 372.5 percent to 4.1 million daily active users within one year. With 37 million registered users, the decentralized network is a small house number compared to X and threads. X has around 600 million monthly active users, according to Musk, threads, according to Meta, get to 350 million monthly active users.

Mastodon, which does not occur in the Similar Web’s surveys, Passes the number of its monthly active users As of July 7, 2025 with 791,380.

The use and popularity of threads could continue to grow by adding functions. Direct messages were recently introduced between users. With the “Threads Highlighter”, trendy topics in the feed are also highlighted. The network only started two years ago and grew rapidly during this time. Bluesky was expanded to include direct messages in May 2024.