For over 14 years, Tim Cook is at the head of Apple-longer than his predecessor and company co-founder Steve Jobs, in whose huge footsteps Cook in 2011. Instead of trying to fill them out in vain, the new Apple boss focused on his own strengths, aligned the group and optimized the supply chain like products. The focus is on the iPhone as a draft horse. He converted the company into an incredible money printing machine – with a growing number of problem areas.
In Episode 102, Malte Kirchner and Leo Becker take a look back at the far-reaching decisions with which Cook heralded his CEO time and at the same time set off from Steve Jobs. We discuss how the early and later course in Apple’s products are reflected, which cook initiatives turned out to be farsighted and which turned out to be wrong ways. The topic is also the current risks based not least on Cook’s decisions-from China dependency to the fight against regulatory authorities and failed future projects to the gold gift for Donald Trump.
Apple topics-always detailed
The Mac & I Apple Podcast appears with the moderator duo Malte Kirchner and Leo Becker in the two-week rhythm and can be used via RSS feed (Audio Or video) Subscribe to each podcast app of choice-from Apple Podcasts to Overcast to Pocket Casts.
You can also find it in Apple’s podcast directory (Audio or video) and at Spotify. We look forward to feedback, criticism and questions to [email protected].
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