Teaser probably for a new MacBook: Apple announces “something powerful”

New Macs may be presented as early as today, Wednesday. This can be seen in a short video teaser that a high-ranking Apple manager himself posted on the social network X on Wednesday night. The message comes from Greg Joswiak, Apple’s global head of marketing. The six-second clip shows the lettering “coming soon”, a pitch-dark, unfolded notebook from the side (illuminated in blue) plus an Apple logo. Joswiak writes: “Mmmm… something powerful is coming”.

MacBook Pro M5 dropped out

If you take a closer look, you can see that it’s not a MacBook Air or another unknown model, but a MacBook Pro – it’s correspondingly thick and you can see the ports. It is likely to be a MacBook Pro M5 (i.e. without an M5 Pro or M5 Max chip). The rumor mill currently assumes that Apple will proceed in two parts this time: The entry-level model with M5 would come now, the variants with faster Pro and Max processors in the spring.

Currently, Apple is expected to introduce its products gradually this week – i.e. one per day. This is reminiscent of last year’s “Mac Week”, where Mac mini M4 and iMac M4, among others, were on display, each with 10 to 15-minute video presentations on one day each. This goes beyond Apple’s simple announcement of new products via press release. It can be assumed that the aircraft will be presented in the afternoon European time, which corresponds to the early morning on the US West Coast. Last year, Apple had also first disseminated announcements of the new products via the accounts of important managers on X.

What else could come

In addition to the MacBook Pro M5, at least one iPad Pro M5 is expected, and a second Vision Pro with a more comfortable lanyard and a faster chip (M4 or M5) is also on the cards. Furthermore, there are still some accessories missing that Apple could update. Most recently, the availability of HomePod mini and Apple TV in Apple’s stores had decreased, which could indicate their renewal.

Furthermore, second-generation AirTags (including with more range) have been predicted for some time. Unfortunately, we haven’t heard anything about a low-cost entry-level MacBook recently.