Survey: Apple users would pay for Apple Intelligence to a small extent

Survey: Apple users would pay for Apple Intelligence to a small extent

How many Apple customers would (also) pay a fee to access Apple Intelligence? Apparently there are much more than expected. This is the result of a survey of a good 3,300 users that the Morgan Stanley bank had carried out in February and March. The reports macrumors. According to the information, only 14 percent of … Read more

“Mac does that”: New Apple campaign should attract Windows users

"Mac does that": New Apple campaign should attract Windows users

Apple started a new switcher campaign for the Mac with several video ads. Under the name “Mac does that” (somewhat rumpel German translation: “Yes, the Mac does it”), the group wants to once again move into the MacOS warehouse. The iPhone is also used, which is also increasingly widespread among PC users. The project is … Read more

Forced browser selection: Firefox counts doubled iPhone users

Forced browser selection: Firefox counts doubled iPhone users

In the EU for a year now, IOS has been asking for a standard browser if iPhone users have so far used Apple's safari. The group did not voluntarily integrate this into its operating systems, but in response to new requirements of the Digital Market Act. Such a browser choice screen actually has an effect, … Read more

Control Center: Apple tries to make users Apple Intelligence tasty

Control Center: Apple tries to make users Apple Intelligence tasty

Apple apparently wants users to use their Apple Intelligence AI system, even if it is not perfect. As testers of the second developer beta of iOS 18.4 report, integration with the update is reinforced. So for the first time there are icons for central Apple intelligence functions. The AI ​​system is currently only available in … Read more