Hollywood

New Hollywood blockbuster was filmed with 20 iPhone 15 Pro Max

by
New Hollywood blockbuster was filmed with 20 iPhone 15 Pro Max

The use of Apple cell phones as a film cameras for cinema strips is not new: For example, director Steven Soderbergh (“Ocean’s Eleven”) has already made its film “Unsane” on the iPhone 7 Plus in 2018. Apple itself also likes to use the smartphone for its own campaigns – not least to demonstrate how professionally … Read more

Apps, subscriptions, Hollywood and advertising: Apple’s service business | Mac & i-podcast

by
Apps, subscriptions, Hollywood and advertising: Apple's service business | Mac & i-podcast

Apple made almost $ 100 billion in sales in the past year alone-a almost quarter of total sales. This means that services have now become the second most important pillar behind the iPhone and also much more lucrative than hardware business. Streaming services such as TV+, Apple Music and iCloud serve as the figureheads, but … Read more