Apple is developing a brand new operating system

Apple is developing a brand new operating system

US technology giant Apple is developing a brand new operating system, Mark Gurman reports from BloombergS According to the journalist, however, it is not an evolution or substitute for any of the company’s available software, but about something completely new. Gurman shares that the software that bears the code name “Charismatic” And which he talks … Read more

TVOS 26: Homekit out, home pure – for the sake of brand management

TVOS 26: Homekit out, home pure - for the sake of brand management

Is Apple plans to rename or clarify its smart home system? In the fifth Developer Beta of TVOS 26, which was published last week, Apple has deleted information on HomeKit and instead relies on the term Apple Home. Apple may want to reduce a confusion of terms here – with both terms being used since … Read more

iPhone 17 Pro and Pro Max may have an 8x optical approximation camera and a brand new button

iPhone 17 Pro and Pro Max may have an 8x optical approximation camera and a brand new button

The premiere of the iPhone 17 smartphones is increasingly, and the details and rumors related to all models do not stop raining from all sides. Once we already know what new colors to expect with the iPhone 17 Pro and iPhone 17 Pro Max, as well as potential improvements in RAM and display, it’s time … Read more

Brand entry for “Homeos”: Does an Apple home device come to the WWDC?

Brand entry for "Homeos": Does an Apple home device come to the WWDC?

Apple’s developer conference WWDC 2025, which begins on Monday with a keynote, will probably focus primarily on the group’s new operating systems. The rumors in terms of fresh hardware, on the other hand, are sown thin. But now there is an interesting new detail: a company that may be related to Apple has already registered … Read more

Apple is the most valuable brand in the world for the fourth consecutive year

Apple is the most valuable brand in the world for the fourth consecutive year

The annual survey of the world’s most valuable brand – Brandz Most Valuable Global Brands, which Kantar makes annually is already available And Apple is again at the top of the prestigious ranking. Apple He heads the leaves for the fourth consecutive time, followed by Google, Microsoft, Amazon and NVIDIA. The Kantar report is based … Read more