Apple made almost $ 100 billion in sales in the past year alone-a almost quarter of total sales. This means that services have now become the second most important pillar behind the iPhone and also much more lucrative than hardware business. Streaming services such as TV+, Apple Music and iCloud serve as the figureheads, but … Read more
Search advertising alone was yesterday: Apple’s advertising platform is called “Apple Ads” instead of “Apple Search Ads”. The advertising offer “grew out” beyond the search “, which is why the company decided to change the name, said Apple succinctly as a reason. New advertising formats or banner placements have not been announced. Apple’s growing advertising … Read more
The development team behind the social gaming platform “Roblox” has announced a new advertising format to give players incentives to watch. So -called Rewarded Video Ads are advertising videos that can be viewed voluntarily. The highlight: If you hold out the full length of the video, you can be rewarded with in-game suggestions. The new … Read more
Get Apple's lawyers (once again) to do more: The group is sued in the United States for misleading advertising for a Siri feature. The TV record published in September (here on x To see) had announced more context for the voice assistant – something that was not available at this time and is still a … Read more
Actor Pedro Pascal, who has become famous for his roles in Narcos, The Mandalorian and The Last of Us, has been in a short commercial film by director Spike Jone, who promotes wireless headsets on apple AirPods 4 with a soundproofing function. This is the second advertisement that Jone has directed for Apple after Welcome … Read more
Apple's AI system has to deal with delays. At the same time, Apple tries to keep users of the existing functions on the shelf. This is shown by two current developments from this week. Advertisement Self-censorship to the Siri context The iPhone manufacturer, after confirming at the end of last week that important announced Siri-Ki … Read more
Apple will only offer AI functions for iOS last summer in the coming year. This was confirmed by a spokeswoman for the company to the Apple blogger John Gruber on Friday. According to the information, the developers of the company need More time for itto roll out a “better personalized siri”. “It will take longer … Read more