Ads

More ads at Netflix: Advertising also in the future when you press a break

by
More ads at Netflix: Advertising also in the future when you press a break

Netflix wants to introduce new advertising formats for the cheapest subscription level. Among other things, the streaming service is planning to show advertisements even when playing paused-a format that has now also been popular with streaming services, which has also been implemented in the past few years. The announcement comes from the UPFRONT event of … Read more

Apple Ads: Apple’s advertising platform is more broadly

by
Apple Ads: Apple's advertising platform is more broadly

Search advertising alone was yesterday: Apple’s advertising platform is called “Apple Ads” instead of “Apple Search Ads”. The advertising offer “grew out” beyond the search “, which is why the company decided to change the name, said Apple succinctly as a reason. New advertising formats or banner placements have not been announced. Apple’s growing advertising … Read more