Survey: Apple users would pay for Apple Intelligence to a small extent

How many Apple customers would (also) pay a fee to access Apple Intelligence? Apparently there are much more than expected. This is the result of a survey of a good 3,300 users that the Morgan Stanley bank had carried out in February and March. The reports macrumors. According to the information, only 14 percent of those surveyed stated that they did not want to pay for the AI ​​system at all, another 6 percent initially did not want to commit and wait and see how the offer developed. However, 80 percent are generally willing to take money for Apple Intelligence.

30 percent would pay $ 10 to $ 14.99

Among the 3300 respondents were around 1400 current iPhone users, 450 had an iPhone 16 or an iPhone 15 Pro or 15 Pro Max who work with Apple Intelligence. The service is currently still beta and fundamentally free – Apple currently does not seem to intend to make it for a fee. The maximum amount that users are willing to pay is, however, below what is known from other services. Only 22 percent are ready to pay $ 15 or more. 30 percent would shell out $ 10 to $ 14.99 and $ 17 to $ 9.99. Apple intelligence of a minority of 11 percent would be worth less than $ 5 a month.

When it comes to the survey, it should be borne in mind that it was apparently a displacement of new Siri functions before Apple should be part of Apple Intelligence. With these, the voice assistant should know the user’s personal context and read out the screen and operate apps. It should now take up to a year for the functions to be submitted. Improved chat bot functions for Siri are still pending, instead Apple Chatgpt uses Openai.

Competitors are more expensive, but can also be more

Despite the fundamental willingness to pay, the sums that customers would apparently cover are low compared to other AI offers. For example, Openai would like to have around 23 euros for Chatgpt’s plus version, for Claude from Anthropic, $ 20. The services can also be used to a limited extent, but only payers are given access to the best models or they can use them faster and more often. The offers are difficult to compare with Apple’s rather simple AI functions-including writing aids and simple image generators.

The Morgan-Stanley survey is said to be representative in terms of age, gender and region, but only covers the American population. However, the US market is the one in which Apple Intelligence is the longest available. The AI ​​system was only rolled out in Europe in spring.