Six steps: Epic Games shows Apple’s new app marketplace installer

Epic Games once again deals with Apple’s implementation of the EU requirements in the integration of alternative app marketplaces in iOS. In an elongated document, the game group explains that it Now six steps Needs to get the Epic Games Store on your iPhone. After all, this has improved something: before – before iOS 18.6 – Apple asked 15 steps from the users. Nevertheless, Epic Games had managed to achieve 29 million installations by the end of 2024. According to the head of the company Tim Sweeney, 100 million were sought.

In six steps to the “Fortnite” ballery

As Epic Games shows, the first Apple dialogue appears when you From the epic website Try to press the install button. Then Apple asks whether the Marketplace app should be installed, but warns that the data is all managed by the provider (and not by Apple) and that it is given to it. In addition, app store accounts, payment methods and functions there such as the ABRACHAMAGE or the request of reimbursements could not be used.

Nevertheless, if you click on “allow”, there is a confirmation dialog that must be confirmed biometrically or by PIN. Then the download takes place and finally as a step number five a dialogue whether you want to open the Epic Games Store or want to return to the home screen. The Epic Games Store is then open in step number six and can be used. Then “Fortnite” and Co. are downloaded and playable.

Significantly more installations through new “flow”

Epic Games also praises Apple: The group had removed “Scare-Screens” and other “misleading reports” under pressure from the EU. In addition, a dead end was “” had the user stuck in the iOS settings “. All of this also affects the numbers. According to Epic Games, 65 percent of users dropped with the old installation process. Now the “drop-off” rate has been down to 25 percent. The installation rate is now approaching Windows and Mac.

Meanwhile, Google continues to criticize Epic Games: its current process on Android for installing the Epic Games Store therefore still requires 12 steps what the company considers illegal. “Google continues to violate the Digital Markets Act with a 12-stage installation process and a misleading warning screen, which means that software can be ‘harmful’ from well-known and serious Google competitors.” Apple also violates the DMA according to Epic Games – among other things, the game group criticizes “garbage fees” such as Apple’s Core Technology Fee.