Apple is said to have started several attempts to implement its own search engine over the years. However, the project was repeatedly buried for various reasons. Now the major competitive action by the US Justice Ministry (Department of Justice, DOJ) could lead to Google that at least a central change is: the integration of AI search engines in Safari. That reports the Economic news agency Bloomberg.
Cue is looking for Google alternatives
The iPhone manufacturer should currently receive around $ 20 billion a year to ensure that Google is the standard search in Safari on iPhone, iPad and Mac. The sum is now acute in danger – and thus an important source of sales for Apple’s powerful service manager Eddy Cue, who is used to regular high growth. In view of this, Apple “actively” looks at Safari with AI-based search engines. According to Bloomberg, the era that had defined the partnership with Google is before the end.
On Wednesday, CUE personally made his big appearance in the DOJ procedure against the Google mother Alphabet Inc. and corresponding hints in court. According to the service manager, Apple believed long before the AI boom that other search engines apart from Google were “no sensible choice”. “Today there is greater potential because newcomers in this area approach the problem in a completely different way.” AI search provider such as Openai, Perplexity or Anthropic could replace search engines such as Google, he indicated. This will be integrated in Safari in the future. “We will add you to our list.” However, AI search engines “would probably not be default (search)”, Cue continued. He also stated that Apple had already had the first discussions with perplexity.
Talks with other AI providers
Cues made statements to the Google shareholders on Wednesday afternoon. The group’s share lost at Nasdaq around 7.5 percent in value. The shareholders are now again up to more than 1 percent. Apple’s share also lost easily. Google has actually already implemented AI functions in its search. However, their takeover in Safari would not solve the problem with the competition process. Service chief CUE also stated that further AI systems could be implemented in iOS. In addition to the chatgpt already implemented, Google’s Gemini is considered a possibility, but Apple should also see anthropic, perplexity, deepseek and groc. The contract with Openai allows this.
Google is said to have already made an offer, says Cue. However, the contract was not suitable, for example with regard to what Apple should and also the partner Openaai. Cues, viewed, is currently so much in the technology industry that he does not know which devices you use in the future. “It could be that you no longer need iPhone in ten years, as crazy as it sounds.” Such technology changes created opportunities for “real competition”. AI is such a change in technology. The AI players would now have to improve their search indices. These search engines are already so much better that people will “change change,” says Cue. Nevertheless, the Apple Service chief wants to keep the contract with Google. He openly admitted how much sales it would be. So he couldn’t sleep. The contract has the most financially lucrative conditions for Apple.
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