“Roblox” rewarded players to endure advertising

The development team behind the social gaming platform “Roblox” has announced a new advertising format to give players incentives to watch. So -called Rewarded Video Ads are advertising videos that can be viewed voluntarily. The highlight: If you hold out the full length of the video, you can be rewarded with in-game suggestions.

The new advertising format has the “Roblox” team announced in a blog entry. Responsibility for the implementation of the Rewarded Video Ads lies with the developer of the respective “Roblox” game. “Roblox” is a kind of creative development platform that is made up of numerous game creations of professional developers and from the community. The new advertising format is a way for these developers to make money with their products.

According to the “Roblox” team, Rewarded Video Ads can be up to 30 seconds and are shown in full screen mode. If you see through them, you get tailor-made in-game beefits, for which the developers of the respective “Roblox” game are also responsible. Early tests have shown that over 80 percent of the players completely looks at this type of advertising.

With particularly advantageous rewards, this number has grown to 90 percent, writes the “Roblox” team. As an example of such Rewards, it cites power-ups or in-game currency.

Target group gen z

“Roblox” games are played every day by over 80 million people. The “Roblox” team of the gene Z, which is named as the main target group of the Rewarded Video Ads. “We continue to break down barriers for brands and agencies that quickly recognize the enormous potential of immersive game platforms such as ‘Roblox’, on which the generation z increasingly spends its time,” commented “Roblox” advertising manager Stephanie Latham. The “Roblox” team works with Google to play the advertising videos. In order to be able to see advertising, users must be over 13 years old.

“Roblox” has repeatedly been criticized in recent years, especially because of his dealings with young people. In “Roblox” children are exposed to violent content, pornography and insults, last year the stock analysis company Hindenburg Research wrote. In addition, children were confronted with right -wing extremism on the platform. “Roblox” was also the goal of malware attacks several times.