Retail Stores: Apple gets global shop boss

New renovation measures in Apple's top management: the now about 530 Retail stores The iPhone group will get a central boss for the first time. Vanessa Trigub, previously responsible for the shops in the west of the American continent, gets the position of a “Global Head of Store” and is therefore responsible for the entire branch business. The reports the financial news agency Bloomberg. The idea is Deirdre o'brienas “Senior Vice President Retail + People” Apple's personnel and retail chief to relieve something. Through her job, Trigub may also be prepared to take over to O'Brien one day, BLOOMBERG speculates.

Back and forth on the retail and HR tip

Apple's retail chief position was not easy after the departure of the Apple Store inventor Ron Johnson in 2011. A first successor quickly went back, whose successor, a former Burberry manager, stayed for five years. O'Brien, who actually has enough to do in her job as HR boss, always jumped in when there was a need. She has been with Apple for over 30 years and brought peace to the division. In the meantime, Apple then had her own HR boss again, which O'Brien relieved. But it went again after 20 months. Since then – autumn 2024 – O'Brien has the double burden again, in which her Apple now wants to help.

Apple did not confirm the change of personnel at first. According to Bloomberg, this results in a new “reporting structure” that, firstly, gives Trigub more responsibility and secondly brings more clarity into the retail area. O'Brien has fewer people who report directly to them. Instead, she now speaks with trigub and vice president for the areas of online sales, marketing and real estate. In the personnel area, O'Brien is working on further renovation measures by the organization, it continued. Trigub has been with Apple for many years – she did her first internship in 2007 when the iPhone appeared. She later worked in the areas of finance, acquisition and retail. She has been responsible for the west of America in the Apple Retail area since 2023. In Germany, Apple could meanwhile New shops tolerated. The expansion has been stalling for a long time.

Conversion also at Siri

Most recently, there had been major changes in Apple's Siri department.

Vision-Pro father Mike Rockwell was made the new boss here after AI boss John Giannandrea had problems implementing announced functions in good time. Rockwell is said to have criticized the slow progress at Siri for years, now he gets the chance to do better.