The problems Apple is experiencing with the development of Apple Intelligence and slowing down the smarter version of Siri seems to have a negative effect not only on the company’s image. According to HSBC analysis, the problems of apple In the field of artificial intelligence, they will also affect the sales of their most popular product – the iPhone.
In a message to its investors, HSBC shared that those announced during the WWDC 2024 thunder AI features and advanced options collected in the Apple Intelligence package have led to almost no improvement in daily work and users.
This type of Apple error can lead to a significant decline in sales of new devices, as current iPhone owners will not have good reasons to replace their current smartphones with new ones.
According to the HSBC report, the iPhone still represents about half of the sales of apple Each year, and the hopes that progress in AI services will lead to a parallel upgrade process for users remain rather illusory.
HSBC representatives add that the endless delay of the next generation of Siri can have a negative effect on attracting potential new clients who consider such a function important for their daily routine.
In conclusion, the bank says that instead of software upgrades, Apple must concentrate its upcoming campaign related to the iPhone 17 series on hardware innovations to provide the necessary interest and sales for the brand.
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