“Mac does that”: New Apple campaign should attract Windows users

Apple started a new switcher campaign for the Mac with several video ads. Under the name “Mac does that” (somewhat rumpel German translation: “Yes, the Mac does it”), the group wants to once again move into the MacOS warehouse. The iPhone is also used, which is also increasingly widespread among PC users. The project is similar to previous switching campaigns such as “Switch” Or “Get a Mac” that Apple had implemented decades ago.

Advertising and campaign side

Finally, two “Mac does that” commercials were added for that mirrorless nanotexture display on the MacBook Pro as well as the Accounting time for Apple notebooks Wrew. However, you pay an additional charge of around 170 euros for the nanotexture, while those adopted up to 24 hours in the Apple referee tend to be the exception (because only with video streaming) than the rule. However, as part of the new campaign enlightenedhow comparatively easily the change from Windows to the Mac should be.

There are several short clips. One shows, for example, how the migration assistant works, another, which (PC) apps also exist for MacOS. It is also advertised that the Mac is “as easy to learn as my iPhone”, there is Apple Intelligence on the Mac and how the Mac works with the iPhone. Parts of the campaign are also in German language ready, although the videos have been missing here so far and Apple Intelligence also stays unmentioned, even though it has now been translated.

Macs last gone well

Most recently, Apple had been able to boost the Mac business again. According to Counterpoint Research, Apple managed to Overall market in the computer area To overtake – with around 10 percent growth. Among other things, a (comparatively) cheap MacBook-Air M4 entry-level model helped with improved inner life and the very popular compact computer Mac Mini M4.

Apple’s market share is now global at least 10 percent and thus in 4th place. Lenovo (25 percent), followed by HP (21 percent) and Dell (16 percent). ASUS is behind Apple with a 6 percent market share. Mac sales have grown by 17 percent. It is unclear how much of this “panic purchases” is due to the new tariffs of the US government.