New material, new lanyard, new bumper-and as usual as usual: Apple has introduced its accessory product range for the three iPhone-17 models and the iPhone Air. Also this year the audio subsidiary Beats will be integrated, which will offer its own iPhone covers at the start of sales, as was the case for the first time in the iPhone 16. Apple earns above average on the original accessories – the margins should be high.
Techwoven means functional fabric
As the rumor mill had already expected, there is a new case material with Techwoven. This has a special texture to avoid scratches and other injuries like the predecessor Finewoven. Incidentally, the latter is not completely away: Apple brings new ones confusingly Magsafe wallet and Airtag key pendant From the old “vegan leather”. In Techwoven, which is called “Finewoven was called” Fine tissue “) in German, there is shells for that in German (!) iPhone 17 Pro and the 17 Pro Max. Price: 69 euros each, five colors are available.
Alternatively, there are 17 Pro and 17 Pro Max for the iPhone 17 Pro and 17 Silicone covers in six colors for 59 euros. There are also variants at the same price For the iPhone 17 in five colors. Finally, Apple offers three more Clear-Case variants (clear plastic) for iPhone 17, 17 per and 17 per max. Price: 59 euros. Buyer of the iPhone Air get one transparent cover in two colors (“Frost”, “shadow”) for 59 euros or a revived Bumper In four colors for 45 euros.
Lanyard and Beats portfolio
In the future, the sleeve portfolio can be supplemented with the new Cross-body strap alias “Crossbody Band”. The lanyard fits the new Apple cases, comes with a magnetic length adjustment and in a whopping ten different colors for the price of 69 euros.
Beats sells a Rugged case for iPhone 17, 17 per and 17 per Max in four colors for 89 euros, one Plastic cover in four colors for models 17, 17 per, 17 per max and 17 air for 55 euros and as a completely new form factor Kickstand Case. It comes with a kind of “bobble” for setting up the iPhone 17, 17 Pro and 17 Pro Max models in four colors for 69 euros each. All new Apple products such as Beats can already be pre-ordered or already available in Apple shops. The new iPhones themselves will appear on Friday.
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