iPhone 16 fell drastically in China because of poor sales

Apple’s unsatisfactory performance and sales in China has led to a fairly trastic depth of the iPhone 16 at a local level, inform ReutersS Most Chinese online stores already sell smartphones from the series with up to $ 350 less or about 30% lower than their original price.

In April, it became clear that Apple’s sales in the largest market for smart and mobile technology in the world – China has shrunk another 9% compared to the first quarter of 2024 and the technology giant is already in fifth place in the sales chart with a market share of 13.7%.

These downturns have apparently made apple Take a lot of extreme measures to deal with the situation, allowing retail conglomerates such as JD.com and Alibaba to reduce the prices of iPhone 16 drastically. For example, an iPhone 16 Pro with 128 GB of internal memory now costs 5469 yuan, which is a reduction of as much as 2530 yuan or about $ 350.

The reductions become a reality a few days before the annual shopping festival “618”, which will be held between June 1 and 18. In this case, consumer electronics prices fall more seriously than bananas prices when the opening of a new supermarket in Bulgaria.

The new price of the iPhone 16 will put the devices in the series under the new State Program of the Chinese Government, which returns 15% of the sum of each smartphone purchased with a price of up to 6000 yuan. The higher prices of Apple’s devices have exceeded this threshold so far, and this has put them in a disadvantage with their local competitors.

However, this aggressive tactics do not apply to Apple’s official online stores and platforms in the country. In this way, the company retains its premium appearance intact at a global level. And whether the approach will produce results, we will learn during their next financial briefing, which should be held in early July.