Hype for Apple film: “F1” at Fitness+ and McDonald’s

Apple generates a lot of wind for its Apple TV+film “F1”, which is supposed to run in the cinema in advance: after in-app notifications that annoy many US users, there are now other advertising offers around the Formula 1 film with Brad Pitt. They even include a product “tie-in” with the McDonald’s burger chain in the Brazil market, How to report local media. At the same time, Apple himself started to make an advertisement for “F1” in his fitness+application.

Formula 1 model vehicles with “Apple’s” team

If you go to a McDonald’s in Brazil, you can order a “McMenu F1” menu and also pay almost 10 euros to get two Formula 1 vehicle models equipped with the logo of the fictional team to “F1”. The 1: 43 miniature is available in two variants and should only be available exclusively at the burger root. According to X-postings, are also Individual branches in the look of “F1” was designed, including the “Méqui 1000” business in Sao Paolo. Racing simulators have also been set up in some shops.

Against the McDonald’s campaign, Apple’s own approach is almost harmless: there is now a “Time to Walk” episode with actors on “F1” and various special fitness sessions to match the film in Fitness+. Fitness+ costs 80 euros a year and offers access to various courses.

Put a lot of money in “F1”

Apple has supposedly stuck at least $ 300 million in “F1”. In it Pitt plays an aging Formula 1 driver who helps a young driver. Apple initially brings the strip into the cinemas and also advertises it accordingly, later it will be part of the TV+offer, as is already known from various other productions of the group.

In addition to Apple, Warner Brothers Pictures is also involved. Previously, Apple had reduced other large films in the cinema crowd, including “Wolfs” with Brad Pitt. Apple is said to write “deep red numbers” for its streaming service so far, and at least one billion dollars is said to be invested every year. The offer is quite cheap compared to Netflix at 10 euros, but almost does not include any repertoire material, but almost only has original goods. That is exactly what is extremely expensive for Apple.