End of Windows 10 support: Does Apple benefit from corporate customers?

In October, Microsoft officially ended Windows 10-what older computers who no longer support newer operating system versions, almost turns electronic waste, should not be switched to Linux or other alternatives in order to continue to receive (security) updates. In the United States, this now seems to have an effect that is interesting for Apple, like that The latest figures from the market research company Canalys Show for the fourth quarter of 2024: Apple had a decent thrust on Mac sales. It is now being speculated whether corporate customers do not use the Windows 10 out of switching to a new platform-after all, Apple has been trying for the Enterprise area for years.

26 percent plus – well over the overall market

While the entire PC market without tablets in the fourth quarter in the United States only grew by 6 percent in the United States, Apple managed to grow by a whopping 26 percent compared to the previous year. According to Canalys, this corresponded to more than three million computers sold. “The update cycle of Windows offers Apple fertile soil to address both consumers and companies that could be open to change the operating system,” the market researchers write.

Many of the problems with the management and compatibility of Macs that traditionally passed have now been addressed by Apple. “In addition, there are more competitive prices and a revision of the channel partner program (by the group) later this year.” Accordingly, the MAC market share could continue to grow in 2025, although the overall PC market should only increase by 2 percent thanks to the Canalys' tariffs this year.

Apple now in 3rd place in the US market charts

In the fourth quarter of 2024, Apple landed in third place with 17.1 percent in the fourth quarter of 2024-and overtook Lenovo. In the fourth quarter of 2023, only 14.4 percent had a market share. The market leader remains HP with 25.5 percent followed by Dell with 20.8 percent. Both recorded market share declines (around 3.6 and 2.4 percent).

It could also be positive for Apple in his home market that the group is again increasingly relating to US production. TSMC builds in Arizona Socs (also) for Apple and at least some Mac models could (again) be produced in the USA. So far it was about the Mac Pro. Apple has promised the Trump government high billions in investments.