Atlassian bought The Browser Company with a cash transaction of $ 610 million and is thus entering the rapidly growing market for AI-controlled browser. The companies are aiming for the transaction in the second business quarter of Atlassian, which ends in December.
According to Atlassian, The Browser Company continues to continue as a company to develop the AI browser DIA. In addition, the ARC browser, the development of which has been discontinued, and ARC Search should continue to exist. You will “soon present a long -term plan”.
Due to the new resources that The Browser receives Company with the takeover, slide will remain the focus to “bring the browser to other platforms faster”. As a “biggest vision” you can see a cross -platform browser as a operating system that is “closer than ever”.
Dia is said to become a “AI browser for work”
“Today’s browsers were not developed for work, but for surfing. This deal is a brave step forward to redesign the browser for knowledge work in the age of AI,” said Mike Cannon-Brookes, CEO and co-founder of Atlassian in the announcement.
For example, DIA should be optimized for SaaS apps “in which knowledge workers spend their day. The work in an email, a project management tool or a design app should in future enrich with context” that provides work, “explains Atlassian. In addition, the browser should be packed with AI skills and have a” personal RAM “to combine apps, tabs and tasks. Are focused.
With Atlassian in the back, the founders of the Browser Company pursue their goal of “winning” the war for the AI browser. You write that in your announcement of the takeover. With a large mother ship in the back and access to over 300,000 customers who use Atlassian products, which include more than 80 percent of Fortune 500 companies.
Before The Browser Company was taken over by Atlassian, the Ki-Search startup Perplexity was also interested in the company. According to a report by The Information, discussions about a possible takeover were already held in December last year. According to the report, Openaai also conducted negotiations with The Browser Company. Perplexity had also expressed interest in Google’s Chrome when the future of the browser was still uncertain. Perplexity published its own browser with an integrated AI agent in July. Openaai should also be about to launch a browser based on Chatgpt.
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