Comment: Jony, Oh Jony, why did you leave us?

Sir Jonathan Paul Ive, called Jony, likes to talk about his philosophical and design ideals. In a one -hour interview, he recently emphasized how important it was for him that people in Silicon Valley are not primarily about money and power, but about improving the world. He also often indicates the long design tradition in which he sees himself. Or as he learned from many talented people and how proud he is, with his highly gifted team at his own design company Lovefrom, which by the way consists largely of former (and apparently frustrated) Apple designers. Every day he looks forward to entering the company rooms that it is a privilege.

So Ive celebrates human creativity and, according to its own statements, still knows how much work it is to have an idea and maintain until it grows into a strong product. Then, however, a question must be allowed: Why does he get together with Sam Altman von Openaai, a company that potentially takes away your jobs? It is when you say it hard, ultimately a form of betrayal of Ives ideals. Because: The creative industry should experience an acceleration of their decline in the coming years and IVE and team are now at the forefront.

Airbnb, King Charles, Ferrari

However, one could have known: What IVE has done with LoveFrome so far is anything but revolutionary. Partly it looks like an expensive hobby of the 58-year-old: he designed the Airbnb app (a company that is hated due to its negative rental market in city residents), a logo for the British king (what British Democracy activists not liked), helped In the Ferrari design with (for 1 percent of 1 percent) and created buttons (for luxury brands priceless by many people). So now the AI ​​gadget. Somehow it fits.

Anyway, it all comes across very diagonally. The video for the sealed partnership, which circulated last week, is difficult. We see the two friends Ive and Altman (the friendship of the two is communicated by fonts), as they run through the Jackson Square district in San Francisco all alone, as if both are not always traveling with a troop of security guards. The film team commissioned by Openaai Worked with extras, of coursewho crossed an “action” of the director Altman and IVes ways. It is an astonishingly artificial world that is upset here, especially if you know that IVE Personally bought half the quarter has.

Coffee at the bar

Then Altman and Ive reach a bar where there is coffee-and an off-vote then interviewed them about their plans. Information content of the clip: against zero. It is only only that Openaai thinks that a “third category” of device between MacBook and iPhone (the brand names are mentioned) is needed and that Chatgpt still states in the “terminal phase”. Altman even says he has to get his notebook out and then wait for an answer to ask Chatgpt. Doesn’t the man know his own voice fashion in the Chatgpt mobile app? But no, that later does IVES “io” gadget, as the joint company is called.

That IVE does not seem to be noticeable what kind of company he paves here. Because it is a company that benefits from the enormous creativity of humanity without having a lot of it. At the same time, artists, authors and other creative people potentially be pushed out of their jobs – and for the use of copyright -protected materials wants to be opened prefer not a cent Numbers, because that is all just “training”.

AI between tree and bark

Of course, the AI ​​cannot be stopped. And it is also extremely helpful, is fun and enriches us. But all of this only works socially if the industry would adhere to rules, which in fact just doesn’t do it. This means that training data is adequately remunerated and there is a participation of those responsible creative in the output. Companies must not make promises that they cannot adhere to. If AI systems are only trained on benchmarks, Reasoning models are ultimately only electricity-eating show and the topic of hallucination is simply not adequately under control, you should admit this. The entire industry is currently running In just one directionBecause the money is there: large language models.

But maybe it’s not that smart to push people into the brains in terms of Ki Brute-Force? Does it really make sense 43 times more electricity To consume so that a AI model can solve a simple arithmetic task that would be done energy-saving by calculator? And now Jony Ive stands for all of this? Why does he do this for billions in the form of Openai shares? But maybe it is like this: the iPhone already had massive negative consequences. It was so beautiful and elegant that we almost all today Smartphone addicted are. Should that also happen with a AI gadget? Do we really want that?