“Mac does that”: New Apple campaign should attract Windows users

"Mac does that": New Apple campaign should attract Windows users

Apple started a new switcher campaign for the Mac with several video ads. Under the name “Mac does that” (somewhat rumpel German translation: “Yes, the Mac does it”), the group wants to once again move into the MacOS warehouse. The iPhone is also used, which is also increasingly widespread among PC users. The project is … Read more

End of Windows 10 support: Does Apple benefit from corporate customers?

End of Windows 10 support: Does Apple benefit from corporate customers?

In October, Microsoft officially ended Windows 10-what older computers who no longer support newer operating system versions, almost turns electronic waste, should not be switched to Linux or other alternatives in order to continue to receive (security) updates. In the United States, this now seems to have an effect that is interesting for Apple, like … Read more

Mac Studio M3 Ultra: Apple's fastest multi -core in the test

Mac Studio M3 Ultra: Apple's fastest multi -core in the test

We had a Mac Studio with M3 Ultra, 32-Kern CPU, 80-kernel GPU, 256 GB of RAM and 4 TB SSD worth 10,124 euros. On the outside, he does not differ from his predecessors: his housing still consists of a milled aluminum block. With 19.7 × 19.7 centimeters, the base surface corresponds exactly to that of … Read more

Screens on the MacBook Air M4: one wish fulfilled, another not

Screens on the MacBook Air M4: one wish fulfilled, another not

The central innovations of the MacBook Air M4, which Apple presented on Wednesday, include improved support from external screens. Many users had already hoped for them from the pre -model. Another wish that affects the integrated display remained unfulfilled. Advertisement Two monitors, Mac remains on In the future, the MacBook Air can address two external … Read more

New Mac studio: chip confusion and up to 17,624 euros expensive

New Mac studio: chip confusion and up to 17,624 euros expensive

Yesterday's introduction of the new Mac Studio – the third generation of the compact workstation – has ensured quite a few raised eyebrows for users and market observers. A new Mac with two different Apple silicone generation at the same time? And the old variant is even potentially faster? All of this ensures need for … Read more