Apple marketing boss: EU digital rules have “insane effects”

Apple marketing boss: EU digital rules have "insane effects"

Close Notice This article is therefore available in. It was translated with technical assistance and editorialy reviewed Before Publication. Don’t show this again. In the run-up to the new DMA regulations that Apple wants to implement in the EU (or must), the world’s worldwide head of marketing, Greg “Joz” Joswiak, has suffered massive criticism of … Read more

Hype for Apple film: “F1” at Fitness+ and McDonald’s

Hype for Apple film: "F1" at Fitness+ and McDonald's

Apple generates a lot of wind for its Apple TV+film “F1”, which is supposed to run in the cinema in advance: after in-app notifications that annoy many US users, there are now other advertising offers around the Formula 1 film with Brad Pitt. They even include a product “tie-in” with the McDonald’s burger chain in … Read more

Digital Markets Act: Apple is rebuilding App Store in the EU

Digital Markets Act: Apple is rebuilding App Store in the EU

Apple accommodates the EU Commission and leads Further adjustments in the European App Store through to meet the Digital Markets Act (DMA). This had already emerged, since the group would otherwise have threatened high additional punishments. New tariffs and, above all, opportunities are coming up to developers to market their applications via the Apple software … Read more

Watchos 26: Beta 2 lets Hermès Apple Watch crash

Watchos 26: Beta 2 lets Hermès Apple Watch crash

The current second developer version of Watchos 26 can cause problems with a certain Apple watch model. Like Apple himself in his Package insert writes, the preliminary version is not suitable for Hermès models of the computer clock. However, installation is problematic – and leads to permanent crashes. Problems with clock and iOS 26 beta … Read more

Apple Airtag 2 may appear in September, along with the iPhone 17

Apple Airtag 2 may appear in September, along with the iPhone 17

More than four years have passed since the release of the first generation Apple Airtag, which has become one of the company’s most popular accessories. Although initially expectations were that his heir would appear in the summer, 9TO5MAC sources They say that the launch date of Airtag 2 may be in September. Key continuation The … Read more

Parallelize AI code with Metal: This is how Apple API works

Parallelize AI code with Metal: This is how Apple API works

The sample project Apple’s Core ML framework uses the GPU via the Metal API and thus enables apps with artificial intelligence on iPhones, iPads and Macs without additional computing capacities in the cloud. The Xcode project for this article, which you can download from the web code at the end, demonstrates this using the example … Read more

Macs with Apple chip: Intel software will no longer run in the future

Macs with Apple chip: Intel software will no longer run in the future

Apple rapidates quickly to the end of the large MAC switch to its own chips. This not only has consequences for MAC users of older models with Intel processors, but also for owners of Macs with Apple’s M chip. From autumn 2027, the manufacturer no longer wants to provide the important translation layer Rosetta 2. … Read more

Unwanted Apple advertising: Push notification annoys iPhone users in the USA

Unwanted Apple advertising: Push notification annoys iPhone users in the USA

How much advertising in an operating system does users accept? Apple seems to be exploring this question: With a push message from the pre-installed wallet app, the group has advertised several in-house products-and has brought an unusually large number of criticism. When buying cinema tickets for Apple’s Formula 1 cinema film, according to the advertising … Read more