Before the iPhone-17 keynote: Apple adds for smartphone sales

Apple goes into its keynote season with good sales forecasts: Before the presentation of the iPhone-17 series next Tuesday (September 9th), believes The market research company IDC The fact that the Cupertino group in particular will ensure smartphone growth in 2025. Overall, the market should only grow by one percent, but the iOS segment is 3.9 percent.

China in the minus, USA and MEA grow

Overall, according to the “Worldwide Quarterly Mobile Phone Tracker” The analysts would be sold 1.24 billion devices this year. Previously, IDC had estimated that the market will only grow by 0.6 percent over the previous year over the year, the Apple numbers now have the value. In individual markets such as the USA, the Middle East and Africa (MEA), 3.6 and 6.5 percent are high, in the Asia-Pacific room (without China) by 0.8 percent.

However, the People’s Republic has to accept a decline of one percent of smartphone sales, forecast IDC. The reason for this are “economic challenges” and decreasing subsidies that Beijing had distributed in the sector, which led to price reductions and no longer exist.

Higher prices, more foldables, more gene Ai

There is good news for the industry at the average price (Average Selling Price, ASP), which is supposed to increase by “robust five percent”. The total value of the market increases by 6 percent. Many companies no longer just rely on pure sales. Current investments went into “thinner designs, generative AI and foldable form factors as well as camera functions”.

At first IDC did not provide any information on how business is going in Europe. The foldable sector, in which Apple is currently not playing, but is supposed to do this for the first time in around a year, is now considered to be growing business. In 2025 he will increase by six percent (2024: 4 percent) and in 2026 by six percent and in 2027 finally increased by eleven percent. Consists of customers such as a lack of durability and high prices therefore step back. Nevertheless, only three percent of total deliveries will be made up for smartphones by 2029, according to IDC. Generative AI functions directly in the devices will soon be “a standard must-have feature”.