Apple Watch: Total sales reach $ 100 billion

There are no official figures on how many computer watches Apple has already sold and how much sales have been generated. The manufacturer summarizes the proceeds of the Apple Watch in the product group “Wearables, Home and Accessories”, which also contains various other products. Now the market research company Counterpoint has a new one Total bill based on forecasts and channel knowledge set up. According to this, Apple crossed the $ 100 billion in the second quarter of 2025 in the Apple Watch turnover-since the Smartwatch started sales in April 2015.

Apple Watch holds users in the ecosystem

“The advancement was promoted by the constant further development of health functions such as EKG and sleep apnea and by diversifying the portfolio in various price segments,” the analysts write. Apple is “industry leader” in terms of health tracking. Apple Watch has long since ensured that users remain in the group’s ecosystem, “because the devices are exclusively compatible with the iPhone”. In fact, it is still impossible to put an Apple Watch into operation without an Apple cell phone. There is now the opportunity for families Individual watches for family members To configure, but the Android devices simply don’t work.

In addition, only the Apple Watch can access all content of the iPhone and work with notifications without restrictions. In individual world regulators, regulators are therefore proceeding against Apple and want computer clocks from other manufacturers to get the same rights. Apple rejects this, emphasizes security reasons. In addition to this pressure on Apple, Counterpoint also sees more and more competition in the future, such as Samsung or Google. Nevertheless, growth is to be expected when Apple (probably today) presents new Apple watch models, including a Series 11 and an Ultra 3.

Improved gradually – sometimes too gradually

Counterpoint mentions the various steps that Apple has done in his watch. This includes first-generation sports tracking, LTE in Series 3, 1-channel EKG in Series 4 or the accident recognition at Ultra, Series 8 and SE from 2022. Most recently, Apple had submitted sleep apnea detection.

On the other hand, blood pressure measurement or – which would be an innovation – the monitoring of the blood sugar was still not implemented. The Apple Watch Ultra also did not update Apple for two years – Ultra 2 only got a new color last year. Nevertheless, Apple should continue to earn well on its watch. “The combination of an extended product portfolio and new functions should help Apple reverse a decline in market share by winning new customers and existing users are encouraged to upgrade,” writes Counterpoint.