Apple TV+: With “prestige television” to the new HBO?

Apple’s streaming service TV+, which is on the market for six years in November, dresses a somewhat strange market position: According to user numbers, according to the market researchers, it is significantly behind the large providers such as Netflix or Amazon Prime, but is increasingly positioning itself with well -rated series and films as a favorite of criticism. At the same time, TV+ with a month fee of 9.99 euros is a bargain compared to the increasingly expensive competitors (even if it was once much cheaper at 4.99 euros).

Many possible prices for Apple

In one Analysis of the renowned culture blog Vulture Is it now called Apple trying to increasingly as a kind of New HBO To position – which actually seems to be succeeded in view of the many prices that the service is now clearing up. As a reminder: HBO, which meanwhile only Max was called, once stood for highly innovative pay TV. Shows such as “The Sopranos”, “Sex and the City” or the “Larry Sanders Show” started in the nineties.

Apple now seems to take an example – and it seems to work. This year Apple received a total of 79 Emmy nominations, 27 of them for “Severance”, 23 for “The Studio”. This is an excellent value for a sixth year of Emmy, even if HBO (142) and Netflix (121) are still in front. However, their output is (still) larger. However, only Apple managed to use several nominations in both the areas of comedy series (“The Studio”, “Shrinking”) and Drama series (“Severance”, “Slow Horses”). “Apple keeps (with HBO) more than just with – in areas that receive the most attention,” says author Joe Reid. Apple with 22 nominations is also ahead of HBO (17) with the important acting rollers (lead and supporting). The Emmys will be distributed on September 14th.

High costs for high quality program

However, it is important to consider how much money Apple is investing for TV+. So far, the numbers are said to be deep red, the minus is said to be more than one billion US dollars a year. However, there are also initial financial successes to report. The (expensive) Formula 1 film “F1” could record a lot of money alone on the box office alone-unusual for Apple, where you were very careful when it comes to spreading the cinema.

So Apple seems to play a “long game” when it comes to streaming: The group builds its program, which still exists almost only out of exclusive content (plus time-limited repertoire content). For this, the group has a more than sufficiently filled war treasury and hopes for significantly more sales in its employee in the long run.