Apple TV+ is becoming significantly more expensive – first in the USA

For a long time, Apple TV+ was a cheap home among the streaming services. In 2019, once started with $ 4.99 (and often thanks to the parallel purchase of Apple products), prices were increased several times ($ 6.99 in 2022, $ 9.99 in 2023), but the level of Netflix and Co. was never achieved-because Apple only relies on its own productions and exclusively. From this week, however, the US customer has to prepare for higher prices. As Apple announced on Thursday, $ 12.99 is now due. Nothing changes in the European prices at first, here it remains at 9.99 euros. However, this could also change, since Apple always aims at a similar price level.

Netflix remains unmatched

At $ 12.99, Apple TV+ is still cheaper than Netflix without advertising. Its standard subscription for one person is currently starting $ 17.99 in the United States. Disney+ without an advertisement is available for $ 16 a month, the NBC service Peacock recently landed at $ 16.99 (ad -free). As mentioned, direct comparability is not always given, since Apple has no repertoire material, as is clearly known from Netflix. Instead, there are always short -term film collections with classics, otherwise Apple focuses on the billioners production of high -quality original material.

It will now be interesting how customers react. According to insiders, Apple TV+ still makes massive losses, which makes the price increase understandable. However, the service is understood by many viewers as “nice to have” and not essential. However, this increasingly applies to all streaming services: if you want to see a certain series or a specific film, you are forced to subscribe, even if the rest of the offer does not necessarily like. Accordingly, video chiracy celebrates a renaissance. In a statement Compared to the Apple Blog 9to5mac The group tried to justify the price increase by the fact that the company had continuously expanded its library with original content. It is also possible to take over overall tabs over Apple One to be concluded.

“F1” film to buy-if you can’t wait

Meanwhile, Apple has started to send his film hit “F1” to a new type of evaluation as expected. After a success in the cinema for the Brad-Pitt strip, a sale is now available as a payment download. The Apple TV app is possible in the first world regions to acquire “F1”.

However, the price is salted: Apple would like to have $ 24.99 without tax for the purchase in 4K with Dolby Vision and Dolby Atmos. The rental price is also extremely high at $ 19.99. It is expected that “F1” will be part of Apple TV+ comparatively promptly – probably still in autumn.