Apple quarterly figures: Before the punitive tariffs, the till rings at the iPhone

Apple has its Quarterly results for the first three months of 2025 announced. The iPhone manufacturer was able to overall growbut the China business was worse than expected. At the same time, Wall Street fears the high costs of the punitive tariffs that the US government has currently only exposed.

Sales grows by 5 percent

Apple came to $ 95.4 billion in sales, an increase of around 5 percent compared to the same period in the previous year. The net profit was $ 24.78 billion. This corresponds to $ 1.65 per watered stock. In the same period, Apple achieved $ 90.75 billion sales with a net profit of 23.63 billion. The operating profit was $ 29.58 billion in the first quarter. The operative cash flow (“Cash Generated by Operating Activities”) reached a total of $ 53.88 billion in the six months until the end of March 2025, and it was $ 24 billion in the quarter, according to Apple’s new CFO Kevan Parekh.

The business in China, which is still under special observation, decreased by 2.3 percent to $ 16 billion. Wall Street had expected sales of 16.83 percent here. In front of analysts, Apple boss Tim Cook admitted that due to the US tariffs, especially against China, you have planned up to $ 900 million at higher costs-in the current financial period and only if there are no major changes. At the same time, Apple sees growth only “up to” up to 5 percent – Wall Street had expected 5 percent smooth. “We will manage the company as we have always done, with considered and careful decisions,” said Cook. The goal is always to invest in the long run. However, investors did not calm all of this: the Apple share lost up to 4 percent afterwards after it had remained stable at the end of the IPO.

Apple’s AI problems continue to be an issue

In the case of iPhone sales, Apple was able to increase $ 46.8 billion by 2 percent. The iPhone 16e was presented in the quarter. Iphone 16 and 16 per “have” a hit “among the users, said Cook. Mac sales rose 7 percent to $ 7.9 billion. The iPad – probably also thanks to Ipad Air M3 and iPad 11 – went up by a whopping 15 percent to $ 6.4 billion. The wearables and accessories division recorded a sales minus of 5 percent (now 7.5 billion). Users are waiting for new Apple watch models, and the Airpods Pro 3 are also available. The service business went forward again: sales grew by 12 percent to $ 26.6 billion. However, the question is how long this is going to do – antitrust guards are increasingly making it increasingly difficult in the App Store. After all, the Streaming Service Apple TV+ had new access records. Sales volume? Unclear.

When it comes to AI (Apple Intelligence), Apple admitted that the “more personal siri” still needs some time. “It has to meet our quality standards.” The company is making “progress,” said Cook. Apple’s gross margin was 47.1 percent, 20 basis more than in the previous quarter. Hardware products are 35.9 percent, services 75.7 percent. Apple announced that he wanted to pay 26 US cents in dividends, an increase of 4 percent. Up to $ 100 billion in your own stocks may be bought back, the Board of Directors said. From January to April, the group returned $ 29 billion to shareholders – via dividends and stock returns.