Apple Music Marketing: Radio at Tunein, Tool for Spotify-Export

Apple tries to lure Spoitfy to Apple Music with new import opportunities and wider scatter of content. Was Apple at music downloads with the iTunes Music Store once clear market leader, the Swedish-American provider Spotify is still placed in front of Apple Music. The iPhone manufacturer remains in the chasing position.

Change from Spotify simplified

Apple had already created a new import option for libraries and playlists from Spotify to Apple Music in two test markets – New Zealand and Australia. The feature has been since this week also in Germany, France, Great Britain, USA, Canada, Mexico and Brazil available. In cooperation with the service Songshift In addition to Spotify, other services are also supported – Apple itself calls them in a German available in German Support document Only generic “other music services”.

Migration runs via the iPhone settings under “Apps” and “Music”. A transfer function should be seen there. Alternatively, the transmission can also be initiated via browser – via Apple Music portalif you are logged in there. The transfer tool tries to match Songs from Spotify & Co. with Apple’s offer. If this does not succeed, a warning is shown. Playlists generated by the respective service are not transferred.

Apple Music Radio spreads

Meanwhile, Apple tries to provide its radio stations a larger audience within Apple Music. According to one Wall Street Journal Report Become the Currently six stationsthat Apple itself operates, in the future via the digital radio platform Tune driven out, which can also be found in various smart home speakers and car radios with an internet connection. It currently has 75 million active users. The six radio stations are “Apple Music 1”, “Hits Hits Hits”, “Country”, “Musica Uno”, “Club” and “Chill”. The best known is Apple Music 1, which always gives stars with interviews and appearances.

Apple Music is said to have 25 percent market share in the USA in late 2024, one percent less than in the previous year. In 2020 it was still 30 percent. From 2020 to 2024, Spotify was able to fight from 31 to 37 percent. Amazon Music commutes around 20 percent, YouTube Music around 10 percent. Spotify is also a leader worldwide.