Apple is considering higher prices on the iPhone 17 series

Apple is considering raising the prices of upcoming iPhone 17 Smarts this fall, reports ReutersS In order to avoid directly connecting the price with the recently introduced new duties by the US administration, apple He is considering justifying new prices by including additional services, design changes or functionality.

As it has already become clear, the new duties on the import of goods from China into the United States, which have reached $ 145, can cost Apple about $ 900 million every quarter. And although the governments of the two countries are agreed to freeze At the high tariffs for a period of 90 days, in the country of unlimited possibilities a 30% duty for imports from the Asian State remains in force.

Apple’s estimated losses seem to be starting to produce and the company can resort to the prices of its new iPhone devices, starting with the iPhone 17 series. As part of the reasons, they are likely to highlight major design changes, launch an apparatus in the ultra-thin segment, or adding a new service to the starting package.

Unfortunately for the technology giant, Apple Intelligence, at least for now, has not become the success that all shareholders hoped to be, and the main features of it are still missing. This raises the question of what other additions Apple will be able to afford to justify higher prices.

A number of analysts say that such an endeavor can seriously harm the market capitalization of the Cupertino conglomerate, which will certainly not have a positive effect in either the short -term or the long -term.

Last but not least, there remains a very important question – in what frames Apple could afford to raise the prices of its smartphones without incurring the wrath of its mostzed and loyal fans. However, in order to understand, we will have to wait until September.