Apple is considering buying an AI startup Perplexity to catch up with its big competitors Google and Samsung and return to the AI battle. After the crisis with the delay of new Siri and another lawsuit against the company, this time related to the next generation of the voice assistant, now the Kupertino giant seems to take drastic measures to correct the situation.
According to Reuters informationTalks at a high level of PERPLEXITY Purchase from Apple are already underway, albeit still in the bud. Of course, the offer may not be reached, and conversations with the leaders of AI startup have not yet been kept.
Bloomberg sources, however, claim that Meta had the same intentions earlier this year. Mark Zuckerberg eventually decided to invest over $ 14 billion in Scale for the same reasons, acquiring 49% of the shares and attracting her executive director to his side.
In addition to delaying its progress with Apple Intelligence, on the possible purchase, Apple intends to integrate Perplexity AI and into its Safari internet browser to move away from its increasingly complex relationship with Google in this direction.
Last but not more importantly, a similar purchase on the part of apple It would end Samsung’s intentions for a serious investment in the company, as well as the potential replacement of Gemini with Perplexity AI for the Galaxy S26 flagship series.
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