Apple has announced major changes to the EU’s App Store

After the fairly salt fine imposed on Apple by Euroregulators for unfair commercial practices within the European Union, now apple introduces serious changes to the App Store, according to which the company will already be within the framework of the Rules of Digital Services Act. However, these changes, at least on paper, can also lead to a new intervention of the European Commission.

As a result of the changes, all applications developed and distributed within the Union will already be housed in the App Store in a new way, and the use of external payment and monetization methods will happen according to two different levelsS

As a start, EU developers will now be able to advertise offers For digital products or items even beyond their application, such as promotional campaigns will be able to be positioned in sites, other applications or even outdoor stores.

The threatening warnings that Apple included for applications using external disposal methods, however will be able to turn offafter we read them at least once. Developers will now be able to make their own designs for references to external coinage adventures.

However, so far with positive changes. As for the commissions that Apple collects, things are already deepening here. The company is introduced a new 5% fee For every purchase of digital content outside the App Store if the app it Originally downloaded from the store.

The solid fee of 0.50 euro For each installation, after crossing the limit of 1 million downloads on an annual basis. Among all of the above, the giant of Cupertino introduces and new 2% Digital goods and services fee of all transactions outside the App Store for each new user within the first 6 months.

However, the surprises do not stop. Apple is also introducing a new two -stage system for service fees in its store, and each developer will be able to change the level he wants to tie every four monthsS

The first level includes a low commission of 5%but with highly limited possibilities To use the features for automatic updates, automatic downloads and algorithmic offers in the search engine. At the second level, the fee is already 13% and includes all the key functionality that a developer would need.


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