Apple has achieved an iPhone sales in China for the first time since 2023.

The last time we posted information on iPhone sales in China, things didn’t seem pink at all. However, it seems that the strategic reduction in the price of the iPhone 16 in the Asian country has been working and Apple has achieved growth in its sales for the first time in two years.

According to Counterpoint Research data Sales of smartphones on appleare 8% growth on an annual basis for the last quarter. This happens for the first time since the second quarter of 2023.

The jump in sales is given to the aggressive pricing policy that Apple has taken in May, just before the start of the annual shopping festival “618”, as well as the government subsidized mobile program for up to 6000 yuan.

Thanks to these two factors, Chinese users had access to the iPhone 16 series with up to 2530 yuan less (about $ 350) than a normal price plus 15% cashback under the government program.

Other major players in the region have achieved the greatest growth and market share for the quarter with 12% growth, returning the first position that Xiaomi occupied in January-March this year. Another of the main leaders in the VIVO mobile segment scored a 9% decrease on an annual basis.

Counterpoint Research analyzers have noted that the current increase in Apple’s sales may not continue in the second half of 2025 because the cashback program is likely to be limited as soon as possible, which is expected to have a negative impact on the results of the Cupertino giant,

A complete smartphone segment in China has achieved an increase of 1% in the last 12 months, and what is ahead of Apple in the region, representing about 20% of the overall sales of the iPhone worldwide, remains to be seen.