Apple and perplexity allegedly in negotiations – up to the takeover

Since the announcement of Apple Intelligence, the problems have been piling up: the technology is not considered to be up to date, and a new edition is delayed by the once industry-leading assistant Siri. In many functions, Apple uses Chatgpt instead of its own developments, as the company recently explained at its WWDC developer conference.

Instead of the slow in -house development, Apple should now also strive for close cooperation or a takeover of perplexity. The AI ​​company, which became known primarily by its own search engine, is considered one of the technology leaders in the field of artificial intelligence. The Bloomberg journalist Mark Gurman, who is not mentioned by name, wants to have learned from the conversations, who is usually well informed at Apple issues.

According to Gurman The Apple managers Adrian Perica and Eddy Cue were said to have been involved in the negotiations. However, the talks are said to be at an early stage, and Apple has not yet given a specific offer. Meta is also said to be on a Takeover of perplexity have been interested. Perplexity denied the report that Apple did not want to comment.

Independence from Google as a possible goal

In addition to the technology of perplexity, there could be another reason for Apple to look around for a new partner in search engines: Google’s antitrust process. This has been going on since 2020 and was initiated by the US Justice Ministry to open a possible Google monopoly in search functions on the Internet. One of the remedies should be a compulsion to sell the Chrome browser, but Google payments are also examined to other companies. As was known from the process, Google pays around $ 20 billion to Apple a year in order to be pre-installed on the company’s devices as a search engine.

After his last finance round, perplexity is now rated with a value of around $ 14 billion. If Apple really buy, it would be the greatest takeover in the company’s history. The most expensive purchase so far was the headphone manufacturer Beats Electronics, which Apple had acquired in 2014 for around $ 3 billion.