Apple Ads: Apple’s advertising platform is more broadly

Search advertising alone was yesterday: Apple’s advertising platform is called “Apple Ads” instead of “Apple Search Ads”. The advertising offer “grew out” beyond the search “, which is why the company decided to change the name, said Apple succinctly as a reason. New advertising formats or banner placements have not been announced.

Apple’s growing advertising business

Pure search engine advertising has had its day in the App Store for a long time: For a good two years, Banner has been releasing even in the prominent main view of the app store app, which appears immediately after opening. 650 million users open the central app for software sales on iPhones at least once a week, so Apple. However, the figures still come from 2022 and are likely to be higher. With the advertising in the App Store, which is intended for apps, Apple, according to industry observers, now generates several billions of US dollars a year.

So far, Apple’s advertising platform has only built two apps: the App Store and the Apple News not available in Germany. In the latter app, advertising charges for other products are also allowed. In addition to its in -house advertising platform, Apple also allows other marketers to allow publishers to market their content itself. The group is also one of its advertising platform.

Many advertising places in Apple apps possible

In the industry, it is regularly speculated that Apple could easily raise its advertising business with ease: The in -house, pre -installed apps offer numerous potential AdvertisingArea – and thus further sales potential. Finally, Apple Maps and Apple cards are particularly discussed as a possible candidate for advertising. Apple is also increasingly integrating more advertisements in its own operating systems, for example in the settings. So far, drumming for in -house services, marketing the advertising space on third parties has not been used. Microsoft, on the other hand, even tests an advertising -financed office.

Users “trust and rely on Apple”, according to the group in self-promotion for its ADS platform, which is why they would “interact” with advertisements. The group does not allow small-scale targeting, but it forms larger user segments and can fall back on detailed usage and device data, including the rough location and the information in the Apple account on age and address.