Apparently to “cringe”: Apple advertising for students withdrawn

Apple’s current advertising campaign to make prospective students into Mac users has suffered a setback: a advertising published at the end of last week with a well-known comedian has now been deleted by the group without comment, both from YouTube and his own website. In the scarce Seven and a half minutes long clip Martin Herlihy, known from “Snl” comedy trio “Please don’t destroy”a group apparently teaching real students how they convince their parents of the acquisition of an Apple computer for studying.

Powerpoint presentation for conviction

At the same time, one “Parent Presentation” Powerpoint, keynote and Google Slides published (still accessible), which does this in 45 steps (over 80 slides). Among them: A Mac may be more expensive, but is actually cheaper. Or also: you don’t need antivirus software, no manual backup product or a protective cover.

“Did that make Samsung? That was terrible!” Wrote a user. Another: “Wait, are you not too late for April 1st?” The term “cringe” was written several times. In fact, Herlihy does not succeed in making the audience laugh more like a senior teacher. His group “Please don’t Destroy” is also quite funny for commercial customers, has a well -made one Advertising spot for car insurance turned. Apple did not comment on why the video was deleted. It is still accessible to X.

Chromebook cheaper and sufficient?

Apple apparently tries to make up the ground in the US education market with the campaign. Most recently, the group fought with ever better sales with cheaper computers such as Google’s Chromebooks. These machines are sufficient for more and more educational applications, especially when the apps run in the browser.

As part of the campaign, special Apple intelligence functions are also advertised, such as the writing assistants. The connection to the iPhone (such as via Mirroring) and the iPad are also covered. Apple represents its offer as an integrated product family, even if the competition scores with the price. The advertising runs as part of the “Back to School” campaign by Apple.