Analysis for WWDC 2025 keynote: Apple wants to look good (again)

Apple is not wrong if, in the middle of the permanent sprinkling, these three features are called the outstanding, the really relevant highlights of this year’s World Developer Conference WWDC and the new software versions. Even Apple was not worth a large headline that Apple will number its versions after years. There were many other little things that seem more, sometimes less useful. But the three functions mentioned have in common that firstly they affect and address a lot of users and secondly, especially the developers take on board. And that was undoubtedly the central message of this developer conference. After years that primarily dealt with new hardware (Vision Pro) or shareholders and customers (AI), it should once again focus on those that a developer conference should actually deal with.

Apple throws everything into a pot

But of course Apple was also about itself. The main topics of the past two years each had a short half -life – mild. Critics, and this by no means only include the usual suspects, formulate this much sharper. The Apple Vision Pro may continue to be seen as a technology with potential, as a device that has found its friends in a niche. The large -scale departure in the age of spatial computing was and is certainly not with Visionos 26. And generative artificial intelligence was already an uncomfortable topic for Apple before using the Apple Intelligence in 2024. The hope that Apple would get started late, but then show the others where to go, has not fulfilled.

This year, almost everything was thrown into a pot, which could finally guarantee sustainable satisfaction with this WWDC: long -term user requests were fulfilled, the call for a redesign was heard, providing development with new, free and immediately available APIs. There is a lot of potential here when you speak to development operators on site – but whether the models can withstand ideas and wishes will show the next few weeks. The redesign of the photo app was partially undone by returning the Tab Bar and redesigning the camera app, which is plenty of overloaded with switches.

The “Vision expanded”

And even if the ball at Apple Intelligence tends to be kept flat – it was sprinkled a bit everywhere, but nothing really new was delivered – so Apple has eliminated the biggest construction sites: at the programming assistant Swift Assist that has never been announced last year, the “vision was expanded”, as Apple put it in the most beautiful marketing speaking. In German: You have now integrated chatt. Anthropic can also be integrated with Claude. The whole thing is not at some point, but immediately available. The developers who watch the technical keynote, the State of the Union, later on Monday in Apple Park, applauded vigorously – and rightly: Apple finally delivered here.

On the consumer side, Image Playground, the app for generating images, can now also control chatt – and users can look forward to that they can reliably create something useful for the first time. Also in the image detection Visual Intelligence and with the short commands Apple gets help from Openaai – this can confidently consider this as a non -verbal admission that the reality of your own models has remained clearly behind the ambitions.

Apple scours – that doesn’t have to be bad

With his developer conference, Apple is clearly out of the choir of his competitors. On Google and Microsoft there was hardly any other topic than AI. In one way it is refreshing that you can hear something else at Apple, especially since the list of construction sites and wishes in the non-AI area is long enough.

And on site, in Cupertino, the observer already observes that the glass design may come now so that it is supported by all apps in a few years if the legendary mixed reality glasses may come in the style of normal visual aid. Is that again this idealism, this dreaming, the Apple fans, which ends up in a disappointment? One thing is certain: If this is the plan, Apple would look really good at that moment – and not just, like now, for the moment.