Almost a lexicon: Apple expert over 50 years of products from Cupertino

Anyone who has dealt with Apple in the past decades will have regularly encountered works by David Pogue: the technology journalist, born in 1963, who worked for the New York Times and is now a correspondent for the CBS program “Sunday Morning”, writes and sends a lot about Mac, iPhone or iPad. He is known, among other things, through the once most popular “Missing Manual” book series, which many Apple newbies are likely to have introduced into the products from Cupertino. Now Pogue has a new major project: for the 50th birthday of Apple’s Apple in the coming spring, he will bring out a large work (almost) all products of the group. It is called “Apple – The First 50 Years” and should include 600 pages.

Ive, Wozniak, Sculley

Appearance for the English edition is March 17, the publisher will be Simon & Schuster. According to Pogue, he has a total of two years worked on the work. He led 150 interviews, “including current Apple executives”. However, an exact list of those who occur has not yet been published. Pogue himself calls ex-design chief Jony Ive, Apple co-founder Steve Wozniak and ex-CEO (and Steve-Jobs opponent) John Sculley. All interview partners are said to be “legendary figures”, “the Apple have made what it is today”.

There are 360 color photos on the 600 pages. According to Pogue, he was also able to “collect new facts that correct previous assumptions” and “illuminate subversive culture”. According to Pogue, it is about the group’s “gigantic success” as well as the iPhone as well as the falling – including Mobileme, Lisa or Apple III. Pogue also intends to organize a tour for his book – whether he also comes to Europe is still unclear.

Corrected historical information

Pogue says, among other things, tells that Apple was not founded in a garage, Steve Jobs and Wozniak had three companies in front of Apple, only became Jobs very late Apple boss and the Newton Apple “saved”. In addition, after a first meeting in the elevator, Jobs never fired that he was not thrown out by Sculley (directly) and he also did not write the famous “Think Different” campaign.

Generally known information such as those on the third Apple founder Ronald Wayne or the fact that Jobs did not invent the Macintosh (but Jef Raskin) are also illuminated-as well as the fact that there was already an internal Apple tablet in front of the iPhone. “Apple – The First 50 Years” can already pre -ordered However, it costs a lot of $ 50.