Advertising for postponed Siri feature: Apple sued in the USA

Get Apple's lawyers (once again) to do more: The group is sued in the United States for misleading advertising for a Siri feature. The TV record published in September (here on x To see) had announced more context for the voice assistant – something that was not available at this time and is still a long time coming.

Aroused false expectations?

In the lawsuit, from the The news portal Axios was the first to reportIt is said that Apple also violates the bid of a fair competition. “Apple's advertising has penetrated both the Internet, television and other channels in order to awaken the clear (…) expectation for consumers that these new functions would be available in the publication of the (new) iPhones.”

In fact, the spot with the non-binary British actress Bella Ramsey contains a disclaimer in text form, which is, however, not very meaningful. It states that “some functions and languages” come “over the next year”. However, Apple does not call what functions these are. The advertising caused a lot of excitement in the market and promoted the view that Apple could be the winner in the AI ​​race, the lawsuit continued to submit this week before the US District Court in San Jose (Case 5: 25-CV-02668).

“I'm a genius”

Apple had had to admit in mid -March that the so -called context -sensitive siri will probably only be released in the coming year. But that was exactly what was advertised in the spot: the actress met a person and then had Siri informed when they met them. “I wouldn't have believed that they would remember me.” In the background the music “I am Genius” (“I am a genius”) runs, at the end there is an indication of the then new iPhone 16 Pro.

Apple did not comment on the lawsuit at first. It was submitted by affected customers and is accompanied by the Clarkson Law Firm, who had already sued Google and Openai for their AI internships. The lawyers want the court to allow a class action. For Apple – at least theoretically – it could go to millions of dollars. Apple has already incorporated various disclaimers on the missing functions on its website, now writes that parts of the functions are further under development.