“A little lazy in the state of Cupertino”: criticism of Apple after Siri-Ki shift

Does Apple currently lack consistency and consistency? After the surprising shift of important AI functions for the voice assistant Siri on the coming year, the iPhone manufacturer receives some criticism, especially in his communication and imagination policy. The company, which so far rarely announces products in advance to avoid disappointments, is said to have adopted the Apple intelligence features last summer without being foreseeable. Instead, the group had only presented a demonstration. One In addition, suitable television advertising Meanwhile Apple has erased from YouTube. Now the prominent Apple blogger John Gruber has also said that the information about the Siri problems in shape towards Apple a statement last Friday had transmitted. In his text he finds harsh words. Originally, Apple Siri wanted to give more context to the user, allow direct app control and read out screen mint formations in order to interact with these by language.

Apple has lost credibility

Gruber's view is currently “somewhat lazy in the state of Cupertino”. He annoys himself not to have not targeted the possible delay. “Keynote for keynote, product for product, feature for feature, year after year Apple has from a company that could not be believed of it stay solvable at all would, by far the most credible company in the tech industry. “But exactly this credibility has been damaged since June 2024, when the new features were shown. In his view,” careers “would” end “before Apple returns to the level where one would know that one statement was to be believed.

The “fiasco” is not that Apple is in default with Apple Intelligence. It is also not a question that the company had to announce “an embarrassing delay in the promised functions” last week. “These are problems, not fiascos, and problems occur. They are inevitable.” However, leaders then did not demonstrate their skills by “how they deal with problems, but how they deal with problems – how they recognize them, understand, adapt and solve”. However, Apple put a story into the world – just the context skills of Siri – “who was not true”. It was a story “some people in the company certainly knew that it was not correct”. On this basis, however, the future course was determined, says Gruber.

“Just a concept video”

Gruber continues that in his view, the “personalized Siri” was not a demo “at the time of the WWDC, but a” concept video “. Concept videos, however, are “bullshit and a sign that a company has become disordered, if not in a crisis”. Gruber asked Apple boss Tim Cook to tackle and solve the Siri and Apple intelligence debacle at a company meeting. “If there was no such meeting and it would not happen soon, it was.” As soon as “mediocrity, justifications and bullshit have made roots, they (the shop) take over.” A culture of excellence, responsibility and integrity cannot accept this.

The hard words of the Apple blogger are also unusual because he is known for his good relationship in the highest spheres of Cupertinos. He regularly holds live events for the WWDC developer conference, in which important managers appear. In the past, however, there was definitely that Apple is shifting or setting it entirely. The most famous example is the Airpower multiple charger, which Apple had to scary after years of development. According to Gruber, that was on the periphery – and not as important as Siri and Apple Intelligence. Apple also ended a car project after billion dollar investments, but it had never been officially confirmed.