IPhone sales in China continue to fall, Xiaomi climbs first position

The free -fall of iPhone sales in China continues, Displays IDC surveyS According to their information, Apple took fifth in the ranking of 9.8 million iPhone sold for the first quarter of 2025 – 9% less compared to the same period in 2024. This gave her a market share of 13.7%. And it is the seventh consecutive quarter, in which the US company is a decline in its presentation in the Asian country.

The first place are Xiaomi, which has reached the top position for the first time in nearly ten years. The Chinese giant managed to occupy an 18.6% market share by selling 13.3 million devices – a 40% increase on an annual basis.

Immediately after them, with 18% market share and 12.9 million devices is Huawei. The achievement of Xiaomi is particularly significant, given that just a year ago the company occupied the fifth position.

Chinese arrangement domination continues with Oppo and VIVO, which ranked third and fourth with a market share of 15.7% and 14.4%, with the two brands being able to sell 21.5 million smartphones in total. Again, Apple was ranked third with market share and sales approaching very much to local leaders.

The main contribution to the continued collapse of the iPhone in China is the new state program of the ruling government, which returns 15% of the amount of the purchased apparatus back to the user if the device is priced up to 6000 yuan. This seems like a rather cunning strategic approach to increasing local production, given the starting price of the iPhone in China, which is equal to the upper threshold of the state initiative.

For the final, given the continuing trade war and tension between the US and China, Apple sales at the local level are unlikely to undergo a renaissance soon, and the likelihood of Cupertino titans being anchored in their current market position is more than probable.