Permanent construction site Siri: Vision-Pro boss should now judge

Siri apparently comes under new leadership: According to a report, Apple CEO Tim Cook has lost the confidence that the AI ​​top manager John Giannandrea will get the increasingly massive problems of the voice assistance system under control. The Siri team will therefore be taken over by Mike Rockwell, who was most recently responsible for the Vision Pro, As reported by the financial news agency Bloomberg, referring to informed people.

Rockwell is directly subordinate to Apple's software boss Craig Federighi, who is ultimately responsible for Siri. Apple has not yet communicated the far-reaching management change internally, it is said. However, the step has been in preparation for months.

Apple could not redeem large Siri promise

Siri has been a problem for years; Inconsistent behavior and the modest abilities are increasingly annoying users – especially in contrast to competing systems that offer considerably more functions based on modern voice models. Currently ensures A reddit posting for amusementThat points out that Siri cannot even call the current month. Why Apple Siri was never able to put up a fundamentally reorganization remains unclear. The voice assistance system has been under Giannandreas since 2018, which at that time switched from a Ki top position on Google to Apple.

With Apple Intelligence, the group promised a big fresh start for Siri last year. Except for a colorful new animation on devices with Apple intelligence support-almost nothing happened: Apple had to postpone the central, promised innovations in June 2024; They will probably only appear “next year”. Apple does not explain the time more precisely.

Will Siri ever get better?

One day the voice assistance system should be able to also view personal data and to carry out actions across apps, at least that is what the promise. Extended skills for freer conversations, such as the Audiomodus of Chatgpt and Gemini, have not yet been announced for Siri. According to rumors, it is only to be expected in 2027.

Vision-Pro boss Rockwell, who takes over the management of the Siri team, is considered a proven technology specialist-albeit less than AI expert, according to Bloomberg. What the change of the top manager for the future of the Vision Pro division means remains to be seen.