Apple wants more robots in production – in all product categories

Apple puts pressure on its finishes to have the group’s products more made by machines and robots. According to a report of the electronics specialist sheet published in Taiwan Digitimes Fewer people should be employed in all manufacturing areas. This affects all major product categories, i.e. iPhone, Mac, Apple Watch and iPad – and possibly also accessories. Apple also expects the producers who are particularly sitting in Asia to become active themselves to automate their factories – the group wants to invest less in the necessary upgrades, as was the case before.

Get margins thanks to automation

The project itself has been running for several years. Even before the summer of 2024, the target was to use at least half of the iPhone end assembly. How far Apple got with it remains unclear. Due to the current US customs situation, which despite the recently good news for Apple, Apple wants to significantly reduce the costs in order to continue to achieve high margins.

It is about lower expenses for salaries and staff while improving product quality and higher yields – no matter where the factory is. Apple had massively expanded in India in recent years to provide the US market in particular. One of the known problems of such new locations is that employees must first be brought to the quality level of other manufacturing facilities – the more automated, the easier this is.

Apple does not produce itself, but financed with

So far, it was considered to be that Apple no longer operates its own factories – there are only a few locations left in the USA and Ireland -, however, holds its finers such as Foxconn, Pegatron or Tata on the short leash. These have to adhere to Apple’s specifications. Often necessary machines were either bought or pre -financed by Apple.

The new measures now apparently look different. According to digitimes, suppliers who implement the automation campaign are already declining. However, Apple continues to support in other areas: This includes reports macrumorsthe topic of CO₂ neutrality. Apple still plans to convert its entire supply chain accordingly by 2030 and also invests on site.