Apple is now supposed to work on Chatgpt competitors-for search queries

According to a report, Apple’s battered Apple intelligence team is currently building a separate AI search team. Like Bloomberg journalist Mark Gurman on Sunday in his Newsletter writes, the team is called “Answers, Knowledge and Information” (“Answers, knowledge and information”, or AKI for short) and is located under Robby Walker. He had actually lost the Siri team at Apple to the engineering manager Mike Rockwell, who previously designed for the Vision Pro (with). Walker currently has the title of a “Senior Director”, reports to AI chief John Giannandrea, who himself is considered counted.

AKI team or perplexity takeover?

The AKI team is currently in an early phase with a “answer machine”, the report said. Among other things, it is examined whether you want to implement a “chatt-like viewfinder experience”. From this, Apple could actually become the first “real” chat bot, although the group in the form of software chief Craig Federighi actually seems to reject one. However, it is conceivable that Apple could implement a AI system in this style, at least for its support app.

Apple’s approach is also intended to help compensate for losses that could be created by an end to the billion -dollar search deal with Google. Service chief Eddy Cue had already made hints that you perceive a decline in search engine inquiries because people rely more and more on AI search results. However, Google rejected this. Apple is also said to have been in negotiations with the AI search engine Perplexity. CEO Tim Cook only confirmed in the last week that one can imagine billions of bills.

“Innovative information experiences”

Apple Intelligence currently does not include a search function, but relies on AI summary, text changes or image generators, whereby the products are all considered to be opposite chatt, Claude & Co. On the other hand, so -called world knowledge is obtained from Openais Chatgpt, which users can activate on request. But now at least Apple itself could come for the foreseeable future – as a fabricated chat bot. According to Gurman, the AKI team is working on its own web crawler that receives data from the Internet in order to then provide users using a chatbot interface.

A separate app, plus new backend infrastructures, which Apple could then use for Siri, Spotlight or Safari could also be conceivable. Apple is currently looking for suitable employees who want to work on “innovative information experiences across Apple’s most iconic products”. Siri, Spotlight, Safari, the news app or the Lookup function are mentioned, among others. However, Apple currently has a completely different problem here: The Apple Intelligence team has already lost at least four employees to Meta, where enormous salaries are paid for AI experts.