Maue Apple Intelligence: Apple wants to tear the wheel around with billions

Billion investments, possible takeovers, more focus: Apple has given new details on how the group wants to catch up with Apple Intelligence and Siri. AI is one of the “profound technologies of our time” and is integrated into all Apple devices, platforms and throughout the company, Apple boss Tim Cook emphasized on Friday at night to financial analysts after the recent business figures were announced.

At the same time, he promised that the group would increase the investments in this area “significantly”. A “considerable number” of other employees will also concentrate on AI functions in the future, explained Cook-“We use all of our energy for this”.

Large AI purchases an option

Apple was also “very open” for possible takeovers of AI companies. The company has already bought several small AI companies this year, but keep all options open. Larger purchases are also conceivable if this ultimately “accelerates our roadmap,” said Cook. At the same time, he confirmed that Apple made “good progress” with regard to the overdue further development of the voice assistance system Siri. The “more personal” version of Episode 2026. Apple had originally promised important new Siri functions for iOS 18, but had to postpone the introduction due to problems.

Apple has already started its investment editions in its own data centers for private cloud compute-the cloud component of Apple Intelligence-to raise massively. In the first nine months of the current financial year, Apple has already been in its own infrastructure of almost $ 9.5 billion-more than in the entire previous financial year. Apple remains a miles away from the huge “Capital Expenditures” for AI that competitors such as Microsoft and Google are currently using.

The group’s investment expenses will increase “substantially”, Apple’s CFO indicated. At the same time, he pointed out that Apple rely on a “hybrid model” and also uses the infrastructure of other providers. This is the case with the integration of chatt.

Cook plays AI hardware down

Apple Intelligence now delivers a number of basic AI functions, but is significantly behind the great competition-not least through Apple’s more careful and data-saving approach. The announcement recently caused a lot of unrest among Apple investors that Apple’s ex-chief designer Jony IVE, of all things, was working on new AI hardware. The first products are expected in 2026. After the announcement of the business figures, the Apple boss now tried to smash the fears: it was difficult to introduce itself to a world without the-now sold three billion times-iPhone, said Cook. New AI devices would be added, but “no replacement”. Apple also thinks about such “other things”.