Apple numbers: profit high, penalty effect still small, iPhone is going well

Apple presented its quarterly figures for the second quarter from April to June 2025 on Thursday evening. The iPhone company managed to earn well despite unstable trading situation. There were record values for both group sales, iPhone sales and the profit per watered share (EPS). The turnover reached a total of $ 94 billion in the three months, ten percent more than in the previous year’s quarter.

The operating profit in the second quarter was $ 28.20 billion (+11%), the operational cash flow at $ 27.9 billion (-3%). The iPhone turnover increased at $ 44.5 billion (+13%).

8.5 percent more net profit

The net win came to $ 23.43 billion, which is 8.5 percent more than in the previous year. Apple’s profit per share is now $ 1.57 per share, an increase of twelve percent.

Apple grew according to your own information in the iPhone, Mac and Services divisions – “all over the world, in every geographical segment,” said CEO Tim Cook. He emphasized that he had presented a beautiful new software design “for the WWDC developer conference, as well as” even more great Apple intelligence functions “. According to CFO Kevan Parekh, Apple has once again recorded an all-time high in the number of Apple devices used-also in all geographical segments and “across all product categories”.

Apple benefits from customs uncertainty – still

Apple will increase due to the punitive customs burden. The group produces especially in China and recently increasingly in India. US President Donald Trump would rather have the iPhone production being brought to the USA. Apple had announced that up to $ 900 million additional costs in the quarter. At 800 million, the sum was somewhat lower. But it should get worse in the 3rd quarter: a whopping $ 1.1 billion are planned for customs and trading effects.

In this quarter, Apple was even able to benefit from the uncertainty: According to Cook, one percentage point of the sales increase goes back to “early purchases” due to the customs situation, he told the US television station CNBC. The turnover of the iPhone was almost $ five billion above what analysts had predicted. Apple has now had Joswiak according to Marketing Director Greg Joswiak Three billion iPhones sold. More upgraders than now should never have existed, says Cook. The iPhone 16 is much more popular than the iPhone 15.

Mac and services high, iPad and wearables down

The sales of the Mac landed at eight billion dollars, an increase of one billion. The service division (with content, app store, iCloud and more) reached $ 27.4 billion sales, an increase of over three billion dollars. In terms of sales, on the other hand, the iPad (6.5 billion, a minus of almost $ 600 million) and wearables plus accessories (including Apple Watch, 7.4 instead of $ 8 billion in the previous year).

According to Cook, Apple makes “good progress” with regard to AI, even with the shifted better siri. The CEO can also imagine taking over a AI company to accelerate the development. It is not about “companies of a certain size”. Apple’s management also wants to put more money and people in AI, after all, that is “one of the most profound techniques of our lives”.