Google Shopping: Price Track, AI rehearsal and inspiration

“Try On” is a function with which you can virtually try on clothing. Google had already presented it at this year’s I/O, now she is coming into regular search in the USA. The function is based on AI.

To try on a piece of clothing online, you have to upload a photo of yourself. Using an image generator, the dress, shirt, pants or a shirt is then virtually transferred to the body. That is possible According to Google’s blog post with billions of clothing that are contained in Google’s shopping graph, for example. The shopping graph is that part of Google’s gigantic database in which information about buyable products are saved directly.

The feature works directly in Google search, but can also be called up via Google Shopping and from the image search. A new “Try it on” button will appear in the USA. If you click it, you have to upload the all -body photo said with which you want to try the clothes. The images created in this way can be saved and share with other people.

Google as a price comparison and source of inspiration

As early as 2023, Google had made the first attempts to have various models tried out virtual clothing using diffusion-based generative AI. At that time, the different sizes and body shapes should still be in the foreground. Instead of own photos, there was initially a large range of different models to choose from. These first attempts were also limited to participating fewer brands two years ago.

Another new function is the price-alert. You can track the price of a product using a simple click – including the specifications for color and size as well as the desired price. However, this function is initially only available in the USA.

Google also makes an announcement for autumn. In AI Mode, the extended AI mode of the search, Google wants to directly make visual suggestions for outfits and interior. For example, you admit that you already have a green dress for a garden party, but are now still looking for the right accessories. Google then shows generated pictures of green dresses along with different shoes and bags, all of which can be bought directly. For online shops and brands, the visibility in AI Mode becomes even more relevant. This should also create new competition for sources of inspiration such as Instagram and Pinterest.

When the shopping functions will come to Germany is unknown.