Apple is the most valuable brand in the world for the fourth consecutive year

The annual survey of the world’s most valuable brand – Brandz Most Valuable Global Brands, which Kantar makes annually is already available And Apple is again at the top of the prestigious ranking. Apple He heads the leaves for the fourth consecutive time, followed by Google, Microsoft, Amazon and NVIDIA.

The Kantar report is based on correspondence with 4.5 million surveyed and includes 22,000 brands, divided into 538 categories. Here’s what it means to another first place in the Apple standings – $ 1.3 trillion market capitalization, which is 28% compared to the same period in 2024.

According to the information collected, Apple’s market capitalization also represents 12% of the total market capitalization of all brands in the ranked Top 100, which for this year’s edition equals a total of $ 10.7 trillion.

Nvidia, Instagram, Xiaomi, Huawei and VMware have made the biggest leap in the ranking, practically doubled the value of their brands over the past 12 months – impressive but not an unexpected achievement, given their persistence and progress in the presentation of new products and market innovations.

Other curious details of the report are that Chatgpt makes its debut in the top 100, Spotify is back, after a year of absence, the Indian Airtel is the fastest growing telecom, and the Mercado Libre Argentine Retail chain is the sole representative of Latin American.

You can learn more about Brandz Global Top 100 Hereand we will look forward to the development on this issue next year to see if Apple’s dominance will continue and which technological players will be arranged and manage to make a serious shift in the final standings.