More ads at Netflix: Advertising also in the future when you press a break

Netflix wants to introduce new advertising formats for the cheapest subscription level. Among other things, the streaming service is planning to show advertisements even when playing paused-a format that has now also been popular with streaming services, which has also been implemented in the past few years.

The announcement comes from the UPFRONT event of the streaming service, in which Netfflix exchanges with advertising partners. The apparently surprising openness in the announcement of new advertising formats can be explained – this is well received by the audience.

In addition to advertisements during playback break, Netflix also wants to revise its so-called Midroll Ads, i.e. the well-known advertising interruptions, with new possibilities. This is how Netflix advertising chief Amy Reinhard Dem Industry magazine MediaPlaynews According to AI generated, interactive advertisements. It is unclear what this could look like in practice.

Netflix users look carefully advertising

“Our members pay just as much attention as the series and films themselves,” said Reinhard at the event according to MediaPlaynews. The Netflix advertising chef also confirmed the trend that every second new Netflix customer decides on an advertising subscription.

Basically, Netflix only shows customers who have chosen this cheaper subscription model from 5 euros per month. Anyone who has one of the other subscriptions does not see any advertising. However, Netflix tries to win more and more customers for the advertising subscription that is more profitable for streaming service than the traditional subscription. Last year, Netflix started throwing customers from the also quite cheap base subscription. If you want to see Netflix without advertising, you have to pay at least 14 euros per month for the standard subscription.

According to Netflix, there are currently 94 million customers worldwide who have chosen an advertising subscription – the trend is rising. It is only a matter of time until the streaming service can celebrate the milestone of 100 million advertising customers.